Color Theory Is a Scam: What Selling Jewelry in Dubai Taught Us

Color Theory Is a Scam: What Selling Jewelry in Dubai Taught Us

Tania from The Jewels Jar ·

If you've ever been told you're a "warm" or "cool" undertone, and that you must therefore wear gold (or silver, or never mix the two), this post is for you. We're a jewelry brand that sells primarily in Dubai and Saudi Arabia, and what we've seen on the ground flatly contradicts the rulebook.