Beauty is at the heart of our brand, and responsibility guides how we bring each piece to life.
We believe jewelry should feel meaningful not only to wear, but also in the way it is made. From sourcing to packaging, we make thoughtful choices and continue to look for ways to improve.
Carbon Responsibility
Every year, we invest in carbon credits linked to a 400 MW solar power project in our founder's home state in Rajasthan, helping prevent five tonnes of CO₂ from entering the atmosphere. Supporting renewable energy initiatives is one way we take accountability for our footprint and contribute to a cleaner future.
Ethical Sourcing
We approach sourcing with care and integrity. We prioritize responsibly sourced gemstones and metals and work with partners who share our commitment to ethical practices. Each material is chosen not only for its beauty, but for the standards behind it.
Packaging
Packaging is where practicality and responsibility meet. Each piece arrives in recyclable outer packaging and a keepsake cotton pouch designed to be reused and treasured. You will also receive a high-quality PVC pouch. While we understand that plastic is not ideal, it plays an important role in protecting jewelry from moisture and tarnishing. Rather than using thin, disposable plastic, we invest in thicker, more durable PVC that does not fall apart and is intended to stay with you for years. Our approach is simple: durability over disposability.
A Seed of Renewal
With every purchase, we include plantable seed paper embedded with seeds. It is a small gesture that reflects a larger belief that beauty should continue to grow long after the moment of unboxing.
Made to Be Kept
We stand behind our craftsmanship with a complimentary two-year repair warranty. Jewelry should not be temporary. It should be worn, cared for, and kept. If something needs attention, we are here to restore it.
Sustainability is an ongoing process. We are continually learning, refining, and evolving our practices so that the pieces you wear reflect not only elegance, but intention.
